Wednesday, April 7, 2010

How Smart Companies Use Video Games to Recruit, Retain Employees

Employers are moving away from traditional training methods such as PowerPoint presentations and white papers in favor of a more engaging method. A reported 70% of major domestic employers used interactive software and/or video games as employee training and development tools in 2008, according to the Entertainment Software Association. And the number is estimated to increase to 80% by 2013.

In addition to helping companies develop business skills for their employees, companies are using video games in their recruiting and branding efforts as well.

The MITRE Corporation enables job seekers to download a 3D video game that gives players a better understanding of their campus, their interview process and examples of company projects. In August 2009, the U.S. Army opened its Experience Center, where recruits can play military video games and learn about career options.

Video games and computer programs are also utilized for employee engagement. Benefits provider Assurant launched its “It’s Your Business” in 2007. The goal was to help employees gain a better understanding of the business in order to boost sales. The company ended up increasing employee engagement and knowledge retention.

Companies are also using video games in efforts to help relieve stress and avoid burnout. Threadless, a Tee shirt company based in Chicago, allows for Guitar Hero breaks for employees. Multi-Systems, Inc. had their employees design a game room in which to unwind.

Utilizing video games and computer programs in the workplace can help in areas such as candidate recruiting, employee retention and engagement. The benefits of computer programs and video games are turning them into increasingly popular tools for employees.

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